Proud Sponsor of the Best Independent Retailer Award
Rollagranola is a luxury granola brand dedicated to providing a nutritious nut-based product that can be enjoyed throughout the day as a main meal or as a high energy snack. The company was formed in 2014 by Robin Longden and after humble beginnings on food markets now supplies more than 250 retailers across the UK including Budgens, Londis, TK Maxx, Hotel Chocolat and Eat17 from its purpose developed site in Hitchin. It has invested more than £500,000 in production to boost capacity to 5,000 packs a week. It also exports to Denmark as part of a partnership with Nicolas Vahe. All products are gluten-free and made from all natural ingredients that are high in energy and have no, or low, added sugar. Rollagranola often releases seasonal products inspired by events such as Christmas, Easter and Halloween. The business has not lost its passion, developed on market stalls, for meeting the public and getting direct feedback to help improve products. As a result, Rollagranola can regularly be found at the biggest food and drink trade shows. Rollagranola’s list of nutty affiliates is growing year-on-year and it is proud to have helped professional athletes prepare for major competitions, including the Winter Olympics and Commonwealth Games. It has also helped nutty people break Guinness World Records and complete crazy tasks. Robin has more than 30 years’ experience in the food and drink industry having worked in management at United Biscuits, AG Barr and Premier Foods.